Electronic Shelf Labels
Cutting-edge Electronic Shelf Labels solutions designed for a wide range of environments.
Why Over 100 Singapore Retailers Choose ELSE
18+ Years of ESL Expertise
We have been supplying and supporting electronic shelf label systems in Singapore since 2008 – longer than most competitors have been in business. That track record means fewer surprises during implementation and a specialized partner who has seen every shelf type, every ERP system, and every edge case.
Authorised SoluM Distributor
SoluM is a global leading ESL manufacturer with over 50 years’ experience in core technologies like wireless communication, power and display. As their authorized Singapore partner and distributor, ELSE can offer you many SoluM solutions for different types of retail styles and applications.
End-to-End Deployment & Support
ELSE handles everything from start to end, including pilot setup, site surveys and installation to backend integration as well as ongoing maintenance. Unlike suppliers who drop-ship hardware and walk away, we are your single point of contact for the full system lifecycle – and we answer the phone when something needs fixing.
B2B and B2C Under One Roof
Whether you are deploying ESL across a 100-store chain or shopping for a smart tag to track your keys, ELSE covers enterprise retail technology and everyday consumer lifestyle accessories from the same trusted source.
One Partner. Every Touchpoint in Modern Retail.
Most ESL suppliers focus on one product. ELSE brings together multiple solution lines from SoluM – the electronic shelf labels your operations team needs, the digital signage your marketing team wants, and the smart accessories your team and customers will love.
Electronic Shelf Labels
Replace paper price tags with multi-colour graphical labels that update in real time from your backend. The award-winning Newton range covers everything from a 1.6-inch pharmacy label to a 32-inch e-paper poster display – with specialist models for freezers, outdoor environments, and full-colour merchandising.
KEY PROOF POINTS:
- 10x faster price updates than legacy ESL systems
- 10+ year battery life on coin-cell labels
- Covers supermarkets, cold chain, fashion, warehouses, and more
Digital Signage
Turn walls, shelf edges, and countertops into dynamic communication channels. ELSE supplies professional displays from 32″ to 86″, ultra-wide bar screens for shelf edges and checkout lanes, and dual-sided window displays that are visible in direct sunlight – all cloud-managed from a single dashboard, or integrate seamlessly into your existing on-premises system.
KEY PROOF POINTS:
- Update any screen from any browser – no USB sticks, no site visits
- Rated for 16/7 and 24/7 commercial operation
- Ideal for F&B menus, retail promotions, corporate lobbies, and wayfinding
Lifestyle Products
SoluM innovation is not just for the shop floor. The lifestyle range brings advanced technology into daily life: a bluetooth smart tag for keys and luggage, sleep earbuds designed for side-sleepers, a wireless multi-charging hub that keeps your beverage warm, and a sleek wall charger for every device at your desk.
KEY PROOF POINTS:
- IP67-rated Smart Tag – smallest bluetooth tracker in its class
- Up to 12 months battery life, no subscription fees
- Makes practical, premium corporate gifts
Which Describes Your Business?
Supermarkets & Grocery Chains
Thousands of SKUs. Daily price changes. Staff stretched thin. Electronic shelf labels sync every price from your ERP in seconds – what used to take a team of five, three hours is now transparent, working quietly and effectively in the background while you focus on other store operations. ELSE has deployed over a million ESL in Singapore since 2008.
F&B & Quick-Service Restaurants
Digital menu boards that update at breakfast, lunch, and dinner automatically. Bar-type shelf displays that upsell at the counter. No more printed menus, no more laminating, no more chasing the supplier when prices change. Touch screen options allow for additional customer engagement.
Pharmacies & Health Retail
Regulated pricing, multilingual product names, dosage information, and loyalty integration – all on a single Newton label. NFC tap lets customers pull product details on their phone without asking a staff member.
Warehouses & Logistics Centres
Pick-by-light workflows with Newton Industrial tags cut wrong pickings and speed up fulfilment. Sub-GHz protocol delivers 1-second LED reaction time even in metal-heavy warehouse environments.
Corporate & Office Environments
Meeting room displays, lobby directories, and digital wayfinding. The Newton E-Paper 32″ poster display runs entirely on battery – no power cable needed. Ideal for hot-desking floors and flexible office layouts.
Gift & Corporate Buyers
Smart tags and warmers, sleep earbuds, as well as wall chargers packaged in practical and premium gift sets. Minimum order quantities available for events and corporate gifts repacking.
Not Sure Which Solution Fits Your Business?
Tell us about your setup and we will recommend the right products – with a clear cost breakdown, no sales pressure, and no jargon.
About US
About ELSE
ELSE is a Singapore-based retail technology company with over 18 years of experience in the electronic shelf label industry. As an authorised SoluM partner and distributor in Singapore – giving local businesses direct access to ESL, digital signage, and lifestyle products without the global freight delays and grey-market uncertainty that come with buying direct from overseas.
Our goal is simple: help Singapore retailers and businesses operate more efficiently with technology that works straight out of the box – and keep working, year after year.
Ready to Upgrade Your Retail Operations?
Get in touch for a free consultation. We will walk you through the options, answer your questions, and put together a recommendation based on your store layout and business needs – no obligation.